About – awear

I created awear with the goal and passion to help move the fashion industry in the right direction. Every day, I learn more about the negative environmental and social impact fashion and clothing production has on our planet. To become more sustainable and move from a linear to circular fashion economy, there are a number of necessary steps consumers, brands, and policy makers need to take.

Combining my love for beautiful clothing and my experience in building products, along with my ongoing research on sustainability, my goal is to equip new and existing fashion brands with the right tools, processes, and strategy to become sustainable. More importantly, I want to teach consumers how to shop consciously and help them build sustainable wardrobes, because our demand will drive what fashion brands supply.

Sandra T.
Founder

For Individuals
For Brands

Why choose awear?

We exude a natural flair for style, thoroughly understand colour and proportion, and believe in using fashion as a tool for self-expression. Our love for sharing this knowledge with others and helping people feel their most confident in their clothing, inspired the creation of awear. We will help you become the best (dressed) version of yourself with our personalized styling and shopping services. We also believe that sustainability should be a guiding principle of all clothing production and will help guide you to purchase more consciously, without compromising on the style you want.

What do we do?

We will help you build a more conscious closet, create an outfit for a special occasion, build your dream capsule wardrobe, help you define your style, and optimize your closet. We work with you based on your unique needs to help you be the best (dressed) and confident version of yourself.

How do we work?

Our approach is highly personalized. We focus on your specific needs and goals, because we believe that the way we dress is an artistic form of one’s expression of self. With our depth of knowledge, unique experience, and creative tools, we work with you to bring out your personality and individuality, and help you find the right pieces that will last for many seasons. Together, we will craft your authentic image by incorporating elements of your identity (your particular colours, features, style, personality, etc.). Our focus will be on matching you with brands that create high quality, sustainable, and environmentally friendly clothing, which match your needs.

Where to start?

Your first step is to book a free consultation so we can assess your needs and goals, and to help you choose which of our image management services best fit your needs.

Why choose awear?

Having spent the past 10 years working in marketing, product development, and sales across all stages of the product journey, we have gained a 360° view on product management. Particularly, we have learnt how to take a product from ideation, through development, to implementing go-to-market strategies while ensuring product success and client satisfaction. Our team has experience working across Canada, USA, Germany, and Macedonia, which further heightens our holistic perspective on marketing and product development. We can help identify areas for innovation, provide you with solutions that are backed by data from your target market, and guide your team to develop a successful product and marketing strategy that incorporates your customers’ feedback. As a result you will be able to provide the best customer/user experience, while creating a more sustainable, and environmentally friendly product that will result in loyal, and repeat customers.

What do we do?

We offer a variety of business consulting services to help your business move forward. Working with you to identify your customer, we help you understand their wants and needs, then focus on reaching and converting them. From there, we develop a strategy and equip you with a set of tools to execute and reach your goals. We specialize in working with fashion companies that are looking to become more sustainable, small-scale slow fashion companies that need help with scaling their business, and aspiring business owners who have an idea for a sustainable fashion brand, but don’t know where to start. We believe all clothing brands can and should become more environmentally sustainable and we want to help you get there.

How do we work?

Depending on your needs and the scope of work we have identified, we will use a variety of tools, frameworks, and channels to achieve the goals we set and agreed to at the beginning of our engagement. We will ensure you walk away feeling confident in your next move.

Where to start?

Your first step is scheduling a free one hour discovery meeting in order to assess your needs and goals. The goal of this discussion is to learn about your objectives, identify if and where we can bring value, and help you choose which of our services is best suited to fit your needs.